At the Thomas S. Dragani School of Holistic Business, we lay a strong foundation with our Core Business Courses. In the realm of Accounting and Finance, we offer courses such as Principles of Accounting, which introduces the basics of financial accounting, and Corporate Finance, which delves into the financial management of corporations. Financial Analysis and Reporting teaches students to interpret and analyze financial statements, while Managerial Accounting focuses on the use of accounting information in decision-making processes. Investment Strategies provides insights into various investment vehicles and portfolio management techniques, equipping students with the skills to make informed financial decisions.
Our Marketing and Sales curriculum is designed to prepare students to effectively reach and engage their target markets. Courses include Marketing Principles, which covers the fundamental concepts of marketing, and Digital Marketing Strategies, which explores the use of digital channels to promote products and services. Consumer Behavior examines the psychological factors that influence buying decisions, while Sales Techniques and Management focuses on effective selling strategies and the management of sales teams. Branding and Advertising teaches students how to create and maintain strong brand identities and execute successful advertising campaigns.
In the Management and Leadership discipline, students explore Organizational Behavior, which examines the impact of individual and group behavior on organizational effectiveness. Strategic Management teaches students how to formulate and implement business strategies, while Human Resource Management covers the recruitment, development, and retention of employees. Leadership Development focuses on building the skills necessary for effective leadership, and Project Management provides tools and techniques for planning, executing, and closing projects successfully.
Our Entrepreneurship and Innovation courses empower students to launch and grow successful businesses. Foundations of Entrepreneurship introduces the basics of starting and running a business, while Innovation Management explores the processes of innovation within organizations. Business Model Development teaches students how to create and refine business models, and Start-up Ecosystems provides an overview of the start-up landscape and the resources available to entrepreneurs. Social Entrepreneurship examines how businesses can address social issues and create positive change.